Proposal 3D

Proposal for 3D Animation

Introduction

For my 3D animation I would like to create an advert for a new frozen yoghurt shop, it will come in a variety of new flavours and each flavour will have a different topping.

working title:

Candypops yoghurt tops

Medium: 

 I will be using clay to model my product using stopmotion I will capture each frame to create a sequence of movements that will eventually tell a story of what ingredients we use. I  have 3 models of the different flavour chocolate bars and then 3 different settings as well as 3 different models. 

Intended audience:

My target audience is from both male and female from the ages of 4- 40+, so the adventures will be child like imaginations and be very simple to follow.

Indication of style:

I will be using clay models and by using stopmotion I will use bright colours bold logos as well as a narrator in the background.

Summary of content: 

There will be a young girl sat down at a table  in the new shop and she will have yogurts with 3 different yogurt toppings in front of her "Candypop's yogurt tops" and her mum will say you can only have one but instead she takes a spoon full of each yogurt topping and go on these mini adventures. The three themes will be fudge factory, (fudge, toffee sauce,strawberry and whip cream) space ( chocolate stars, mars bar, chocolate powder)  and beach (mango, coconut and passion fruit) which will have some other little animated props to create each imagination. The mother comes in the room and asks have you picked one yet? Then she'll pick her favourite one and run out of the room all happy!

Length of product:

30seconds up to a 1 min

Proposal for 2D Animation

Proposal for 2D Animation

Introduction

For this product I will be making an animated advertisement for The Warehouse Project's Parklife Festival which will air on the MTV channel. For my theme I will be thinking about different styles of animation in which I could use to have that attention grabbing affect on my target audience.

Working Title: 

WHP Parklife Weekender

Medium to be used:

The medium I will be is the cut out animation style, I will use a white background and using a light and some shaped cut out card and photographed models in different frames of movements. My aim is to create the atmosphere of a music festival and turn it into an advertisement that will then appeal to the Parklife audience.

 

Intended Audience:

My 2D advertising animation will be aimed at both gender from the ages of 16-30+. The advertisement should appeal to an audience that has an interest in mainstream music artist an that also enjoy live music entertainment.

Indication of the style:

For my 2D animation I would like it to be a cut out animation style, brightly coloured and different prints, for the characters I would like to use photographed images.

Summary of content:

For my advertisement I would like to create a stage using magazine cut outs kind of like a montage only animated. To create the crowd I will use photographed models so that each character can be animated in different movements; I will use neon colours to recreate the Parklife logo so that each letter is animated but also keeping in line with the festival theme.

Length or size of the product:

Minimum 30 seconds Maximum 1 minute