2D/ 3D Storyboard

vector & bitmap

https://prezi.com/n4twerer6ndj/

Parklife Weekender Advert Finished Project & Evaluation

Although my 2D animation was a success I think there is still room for improvement which for example my timing needed to be more in point I noticed some miner delays which could have been easily resolved, and will be something I'll make a priority so that it improves my work.

Using survey monkey I set up an online questionnaire, which I posted on a social website which is most popular for researchers collecting qualitative research. The results were very clear 30% of people who thought the parklife weekender advertisement was a success although compared to the existing advert it took a different approach which made it more unique. 40% of people said the style of the advert was different to ones you see on TV everyday, and the remaining 30% of people said that it would definitely appeal to the audience.

Candy Pops Yogurt Tops Finished Project & Evaluation

Although I edited my animation to the best of my ability and stuck to my criteria I think the animation itself would have been more of a smoother finish and added more frames so that it wouldn't look as jumpy or delayed and perhaps perfect my modelling skills. 

In conclusion for the next 3D animation I create it'll be my main concern to choose something that is easier to create and more so that I can relate it to some of the 3D animation advertisements on the television today. Using survey monkey I set up an online questionnaire to get some research 50% said that it wouldn't be aired on the television because it doesn't look professional and the timing is delayed. 20% said that it appeals to the audience that its aimed at however the remaining 30% said that it needs improving. 

Influential Animators

Hello people of the internet!

I will be writing about the importance of 3 influential animators; Hanna Barbera, Walt Disney and Warner Bros.

Hanna Barbera production was an American animation studio which took over American television for near enough four decades in the mid-to-late 20th century. William Hanna and Joseph Barbera were the creators of the famous television shows "Tom & Jerry", "The Flintstones", "Scooby-Doo and "The Smurfs" among others earning 8 emmy's, a golden globe award and getting a star on the Hollywood walk of fame along with other achievements. Although Hanna- Barbera weren't pioneers, like other animatos they were proficient in "limited animation" style in order to fufill the "time vs expenses" demands of television productions. Their overall style consisted of appealing but simplified character and setting designs, all adding to the overall stylistically flat appearance. Most of their shows involved animals as central characters, with "realistic" animals capable of understanding human speech and concepts; to talking animals with varied fluency in the English language; to upright walking animals wearing clothes and using props. Many of their iconic classic comedy cartoon characters wore stylized interpretations of out-of-fashion hats, resembling, for example, the pork pie, along with pieces of formal wear, which became part of their trademark design style. 

Backgrounds were also common in the stylistically limited approach of the studio, often resulting in repeated imagery in scenes involving moving shots with longer camera holds, such as walk sequences, all of which has become part of the cliche look, often still imitated today, sometimes as parody or for humorous effect.

Walt Disney, was the inventor of  a technique called Rotoscoping in which he used to create "Snow White". They used a real life model dressed in the costume and began tracing the movement of her body, this gave a more natural and realistic look to the Snow White character. The multiplane camera was also used in his silly symphonies such as "The Old Mill" and "Mickey Mouse", in 1932, Disney received a special Academy Award for the creation of "Mickey Mouse", a series which switched to color in 1935.

Disney was most famous for the 1937-1941 Golden age of American animation, his films made him famous but it was his work for other peoples adverts that he helped with begin making the successful full length films and silly symphonies. In 1928 steamboat willie was the first cartoon to have synchronised sound and after that he began to make more silly symphonies with sound this took a turn for success amongst other famous animators. In 1940 Fantasia was the first film to use stereophonic sound and this soon was used in all his films. 2009 was when the last traditional film was made, this was "The Princess and the Frog" not only was it the last film made traditionally it was also the first film with an African American princess. Disney went on to create more disney films using CGI (computer generated images).

Warner Brothers were founded in 1923, by Albert Warner, Harry Warner, Sam Warner and Jack Warner. They made motion pictures, television programmes and video games, during world war I they created their first nationally syndicated film "My First Four Years In Germany" which was based on a book made by American ambassador James W. Gerard. The success in which put the Warner Bros on the Hollywood map was the 1918 "Rin Tin Tin" but sadly they still didn't achieve star power.

It was on till the 1930's when the birth of Warner cartoons began; they introduced there first character Bosko in their first Loony tunes cartoo,"Sinking in the bubble bath" and created a sister series as well as "Merrie Melodies" in 1930.

Proposal 3D

Proposal for 3D Animation

Introduction

For my 3D animation I would like to create an advert for a new frozen yoghurt shop, it will come in a variety of new flavours and each flavour will have a different topping.

working title:

Candypops yoghurt tops

Medium: 

 I will be using clay to model my product using stopmotion I will capture each frame to create a sequence of movements that will eventually tell a story of what ingredients we use. I  have 3 models of the different flavour chocolate bars and then 3 different settings as well as 3 different models. 

Intended audience:

My target audience is from both male and female from the ages of 4- 40+, so the adventures will be child like imaginations and be very simple to follow.

Indication of style:

I will be using clay models and by using stopmotion I will use bright colours bold logos as well as a narrator in the background.

Summary of content: 

There will be a young girl sat down at a table  in the new shop and she will have yogurts with 3 different yogurt toppings in front of her "Candypop's yogurt tops" and her mum will say you can only have one but instead she takes a spoon full of each yogurt topping and go on these mini adventures. The three themes will be fudge factory, (fudge, toffee sauce,strawberry and whip cream) space ( chocolate stars, mars bar, chocolate powder)  and beach (mango, coconut and passion fruit) which will have some other little animated props to create each imagination. The mother comes in the room and asks have you picked one yet? Then she'll pick her favourite one and run out of the room all happy!

Length of product:

30seconds up to a 1 min

Proposal for 2D Animation

Proposal for 2D Animation

Introduction

For this product I will be making an animated advertisement for The Warehouse Project's Parklife Festival which will air on the MTV channel. For my theme I will be thinking about different styles of animation in which I could use to have that attention grabbing affect on my target audience.

Working Title: 

WHP Parklife Weekender

Medium to be used:

The medium I will be is the cut out animation style, I will use a white background and using a light and some shaped cut out card and photographed models in different frames of movements. My aim is to create the atmosphere of a music festival and turn it into an advertisement that will then appeal to the Parklife audience.

 

Intended Audience:

My 2D advertising animation will be aimed at both gender from the ages of 16-30+. The advertisement should appeal to an audience that has an interest in mainstream music artist an that also enjoy live music entertainment.

Indication of the style:

For my 2D animation I would like it to be a cut out animation style, brightly coloured and different prints, for the characters I would like to use photographed images.

Summary of content:

For my advertisement I would like to create a stage using magazine cut outs kind of like a montage only animated. To create the crowd I will use photographed models so that each character can be animated in different movements; I will use neon colours to recreate the Parklife logo so that each letter is animated but also keeping in line with the festival theme.

Length or size of the product:

Minimum 30 seconds Maximum 1 minute