Wednesday, 26 February 2014

Proposal 3D

Proposal for 3D Animation

Introduction

For my 3D animation I would like to create an advert for a new frozen yoghurt shop, it will come in a variety of new flavours and each flavour will have a different topping.

working title:

Candypops yoghurt tops

Medium: 

 I will be using clay to model my product using stopmotion I will capture each frame to create a sequence of movements that will eventually tell a story of what ingredients we use. I  have 3 models of the different flavour chocolate bars and then 3 different settings as well as 3 different models. 

Intended audience:

My target audience is from both male and female from the ages of 4- 40+, so the adventures will be child like imaginations and be very simple to follow.

Indication of style:

I will be using clay models and by using stopmotion I will use bright colours bold logos as well as a narrator in the background.

Summary of content: 

There will be a young girl sat down at a table  in the new shop and she will have yogurts with 3 different yogurt toppings in front of her "Candypop's yogurt tops" and her mum will say you can only have one but instead she takes a spoon full of each yogurt topping and go on these mini adventures. The three themes will be fudge factory, (fudge, toffee sauce,strawberry and whip cream) space ( chocolate stars, mars bar, chocolate powder)  and beach (mango, coconut and passion fruit) which will have some other little animated props to create each imagination. The mother comes in the room and asks have you picked one yet? Then she'll pick her favourite one and run out of the room all happy!

Length of product:

30seconds up to a 1 min






Wednesday, 12 February 2014

Proposal for 2D Animation

Proposal for 2D Animation

Introduction

For this product I will be making an animated advertisement for The Warehouse Project's Parklife Festival which will air on the MTV channel. For my theme I will be thinking about different styles of animation in which I could use to have that attention grabbing affect on my target audience.


Working Title: 

WHP Parklife Weekender

Medium to be used:

The medium I will be is the cut out animation style, I will use a white background and using a light and some shaped cut out card and photographed models in different frames of movements. My aim is to create the atmosphere of a music festival and turn it into an advertisement that will then appeal to the Parklife audience.
 

Intended Audience:

My 2D advertising animation will be aimed at both gender from the ages of 16-30+. The advertisement should appeal to an audience that has an interest in mainstream music artist an that also enjoy live music entertainment.

Indication of the style:

For my 2D animation I would like it to be a cut out animation style, brightly coloured and different prints, for the characters I would like to use photographed images.

Summary of content:

For my advertisement I would like to create a stage using magazine cut outs kind of like a montage only animated. To create the crowd I will use photographed models so that each character can be animated in different movements; I will use neon colours to recreate the Parklife logo so that each letter is animated but also keeping in line with the festival theme.

Length or size of the product:

Minimum 30 seconds Maximum 1 minute 


Friday, 17 January 2014

Bird & the sun


Storyboard


Eadweard Muybridge


Eadweard Muybridge

Edward James Muggeridge had many different names for himself, however many were very opinionated of him as a person and of his work. Growing up Edward was known for inventing a new trick or toy, he had said do a relative that he was going to make something of himself and that if he didn't he would never be seen again. He was a man of many jobs, he like to think a himself as a scientist, an artist, a pioneer and he was adamant to be in the lime light; he made his way to America.   

After five years of being in America it was 1855 when his name was first recognized as a bookseller and went by the surname "Muggridge". He soon realized that it wasn't what he wanted to do with his life, so of course he announced to the public that he was in fact leaving the US. On his journey to leave America his stagecoach had crashed leaving Edward suffering with a head injury causing him to see double vision. He had said that his whole life had flashed before his eyes and that he had experienced a kind of spiritual sign so he went back to England in 1861. Six years later after learning the wet collodion process creating many pieces of photographs one of which was of a light house with he had models pose in very precise places in the image the sky showed up white and so the clouds were taken separately later then to be added to the finished piece.

 
    












In 1867 Edward had changed his name to Helious and He became a chemist alongside being a photographer he learnt from other famous artists such as William Keith's landscape paintings. He boasted about his work to the press calling the photographs the most exquisite views ever created, people descibed him as more of a salesman than an inventor or a scientist. Edward liked the instability, darkness, and loneliness of his photos and new exactly what would and wouldn’t sell. In the marketing industry the wilderness was the fashion of that particular time and that is what Edward sold along with some others, which inspired people to travel to America. Edward started using stereoscopic images (two images side by side) of America's railway as well as buildings which were getting taller and the images sold all over the world. He captured image of himself under a giant tree which was different to the images he had done in the past in this particular image he looks very uncomfortable, serious and some what lonely. 


Later on he met his wife Flora Shallcross Stone who was still married to a previous partner but Muybridge paid for her to get a divorce and soon after married her. Eadward went away to work as he was approached by a client who had asked if its was possible to photograph a horse with all 4 legs in the air which Muybridge thought was very unlikely until he created a type of stop motion a shutter which would open and close, although the experiment didn't entirely work he still had captured proof that the horses 4 legs were in fact off the ground and he was still in headlines which caused some reporters to question his discovery and began mocking him but it didn't stop Eadweard.
   

Flora fell pregnant and soon after gave birth to a boy who was named Florado Muybridge, his wife had an affair and so He took the new railway up to Napa Valley journeyed up to Yellow Jacket ranch and shot Flora's lover (Harry Larkyn).

After the shooting Muybridge had changed completely and begun to perfect the photograph of the horse with all 4 feet off the air. He took a different approach by creating a mechanism that took several pictures of the horse. This was called stop motion it improved his discovery. Leland Stanford who was working with Eadweard at the time took full credibility for his work, which inspired Muybridge to create more similar images of different animals then people in the nude. As time went by more artists and filmmakers were inspired by Muybridge’s stop motion theory and began using it in films.